“We know for sure from the FTC investigation that data brokers are purchasing retail transactions attached to your name,” says Dixon. That’s site led consumer advocates to cry foul when marketers and health care companies try to use consumer data purchased from third-party data brokers to target and research ordinary consumers. The problem, they say, is that consumers don’t know this information is being shared with other companies and have no say over how their personal details are being used by other entities.
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